As someone who wants to practice PR, the fact that people are actually doing what they pin just makes me smile. The whole point of PR is to influence someone to do something and Pinterest is doing that.
The Pinterest craze among media outlets has been interesting to follow. At first everyone wondered what it was, then everyone became infatuated and then tech blogs kept talking about how influential it was and how it was driving traffic even more effectively than Twitter.
And then one of its most influential demographics found the flaw. Bloggers have recently become outraged to find that other Pinterest users are violating copyright by pinning photos without credit to the original source, even going so far as posting full recipes in pin text.
With my background in journalism, it’s second nature for me to check sources and fully read something before I pin. When I blog about things I find on Pinterest, I credit the orginal blogger, not Pinterest. Most users however, don’t.
A lot has been said on the issue of Pinterest and it’s copyright issues. One of my favorite food bloggers, Bluebonnets and Brownies, puts all the legal talk into very down to earth language here. She started a petition to at least get the pin character allowance down and emailed the Pinterest team.
Ben Silbermann, a co-founder of Pinterest, responded to her through email (you can view that in the same link, just scroll down). Silberman’s letter was respectful, written in a conversational tone and friendly. The limit was imposed and set at 500 characters. Gold stars in any PR grading book.
The day before that post, on Feb. 20, Silbmerann wrote a post in the official Pinterest blog about how site owners can also insert code into their site to prevent any photos from being pinned, allowing sites to “opt out” of the service.
These two small actions by Pinterest were smart both for business and public relations. They show that Pinterest is a user-oriented site with loyalty to its main contributors. Without the support of bloggers, Pinterest would not be nearly as successful as it is today.
This isn’t the end of all the copyright infringement headaches for Pinterest though. According to a post in Social Media Today, Pinterest could face legal ramifications in the future for knowingly supplying the means to infringe. While it’s not Pinterest’s intent to infringe on copyright, they are trying to monetize on the model, which is an actionable matter in court.
Are you a Pinterest user? Are you violating copyrights?